As you can see the bike magazine is very effective at capturing the audience’s attention and drawing them in to read more. The main image of the motorbike is bold and placed in the centre of the front cover; this is very effective as it instantly attracts the target audience of bike enthusiasts.  The title and image back this point up as if you were not interested in them you would not look twice.  Following on from this there is also a prize to be won; this is shown on the front cover luring individuals in as they would like a chance to win. Advertisements are also shown, this encourages individuals to buy the magazine and read up about the new bikes on offer. The puff helps to big up the magazine and make it seem even better, this makes individuals want to read on for exclusives.