Readership profile

Evaluation-Preliminary

Evaluation

 

Overall I was very happy with my final magazine however I do feel certain areas could be done better next time.  In my personal opinion I was very happy with my photography as I feel it met the standards I set and would be effective in drawing in my target audience of music lovers.  However I was not as happy with the layout of the articles down the side and I do not feel that they are striking enough to catch the audience’s attention and persuade them to read on.  In my actual piece I think I will use more vibrant bright colours to attract the audience in to read on. In my original plan I wished to use reds and blues however when creating the front cover these colours did not fit in well and took over the main image too much. So I decided to use softer colours which aren’t as eye catching but I feel work well in not overpowering the main image.

Throughout the task I came across many difficulties, although I feel very confident at the photography and editing I found that I have difficulty with the composition of the magazine, for example placing the articles and mast head. This is definitely something to work on in the future to improve my magazine and make it look more genuine and stand out. This hopefully will become easier as next time I will be learning to use adobe in design. Following on from this something I feel I was effective at was time management. I was able to meet the deadlines and stay on top of my work throughout the assignment.

mag

 

Draft mag

Name design

Target Audience

The target audience I have chosen for my 6^th form magazine will be individuals between the ages of 15 to 18. This is because the individuals between the ages of 16 to 18 will be studying in the 6^th form making the magazine and the articles within very relevant. Furthermore the pupils that are around 15 years old will be shortly joining the 6^th form and so may be interested in reading the magazine to find out common questions like what to wear?  What to do in frees?

The mixed gender target audience means the magazine will vary, it  will have a variety of different articles within to attract and entertain both genders. For example the females may want to read about fashion whereas the male audience may be more interested in sporting clubs, fixtures and results.  This maximises the amount of individuals reading my magazine and so increases the popularity.  The colour scheme was also thought about and I soon came to the conclusion of using a plain white background with the image and bold reds and blues being used on the front cover. I chose to use this colour scheme as I feel it is suitable for both genders and does not favour one or the other.

Interest	Male	Female	Total
Fashion	2	12	14
Sport	10	6	16
Exams	7	8	15
News	7	4	11
Future	3	6	9
Health	6	7	13
Music	14	8	22

As shown above I made a quick serve and asked 100 pupils across year 11, 12 and 13. As you can see music was a clear winner as to what the majority of individuals across the 3 years are most interested in reading about, this was closely followed by sport. This shows a common interest between the pupils across the years. Therefore my 6^th form magazine will be mainly about music and sport related articles.

As you can see the bike magazine is very effective at capturing the audience’s attention and drawing them in to read more. The main image of the motorbike is bold and placed in the centre of the front cover; this is very effective as it instantly attracts the target audience of bike enthusiasts.  The title and image back this point up as if you were not interested in them you would not look twice.  Following on from this there is also a prize to be won; this is shown on the front cover luring individuals in as they would like a chance to win. Advertisements are also shown, this encourages individuals to buy the magazine and read up about the new bikes on offer. The puff helps to big up the magazine and make it seem even better, this makes individuals want to read on for exclusives.

 

 

 

As seen above most magazines follow the same trends and techniques to attract and engage the target audience. These are as follows.

·         Bold headline to catch the audience’s attention.

·         Bold colours that stand out.

·         Main image drawing the target audience in.

·         Lead article in bold.

·         Puff

·         Skyline.

·         Mast head.